If you haven’t had a chance to pick up a copy of Jon’s book, check out this article on his website which he wrote for Screen Daily. In it, Jon sets out the responsibilities of this crew member.
Jon says: In my first guest column for Screen Daily in November of last year, I introduced what I call the new 50/50. This idea is to convey to filmmakers that half of their work is making the film, half of their work is connecting the film to an audience.
As a filmmaker, I know how difficult adopting these new tasks of marketing and distribution are. I also know how they can interfere with making new films – and there have been a fair amount of complaints lately from filmmakers about being responsible for doing this additional work.