The National Screen Institute has partnered with Annelise Larson of Storypreneurs Unite to bring you a wonderful new digital marketing webinar series. The eight-part series aims to help creators find and engage an audience for their projects.
It’s affordable, you can do it at your own pace and it will give you everything you need to put together a digital business or marketing plan.
The sessions are pre-recorded and include homework exercises. Each individual session is $25 or you can purchase the first four as part of a discount bundle for $85.
Annelise Larson is a digital strategist and former filmmaker who works with media industry stakeholders to use the digital opportunity to find, grow and engage audiences and work toward sustainable business models. Her podcast STORY+AUDIENCE with writer Jill Golick can be found on all major podcasting platforms.
Scroll down to read Annelise’s introduction to the course.
Webinar 1 – Starting with WHY & WHO
Learn how to set goals for yourself, your brand/company and your project, and gain insight into the digital audience and how to research and define your specific target markets.
Webinar 2 – Understanding the Bigger Picture
Learn tools like P.E.S.T., S.W.O.T. and analysis and competitive research to help understand the bigger landscape for your media property and to communicate what makes it unique in language that better attracts investment, talent, partners and other opportunities.
Webinar 3 – Search & Discoverability
Learn about search engines and what discoverability means in this context. Learn how to dramatically increase the chances of your project getting found online through semantic search engine optimization (SSEO) and other tactics, and how to tap into the power of language and data provided by online search tools.
Webinar 4 – Social Media, Engagement & Story
Learn how to be more strategic about your project’s social media presence and how to use your social storytelling skills to grow and engage your audience.
Coming February 2021
- Webinar 5 – Other Ways to Promote & Engage
- Webinar 6 – The Digital Economy & Your Story
- Webinar 7 – Understanding the Story in the Data
- Webinar 8 – Putting It All Together
Introducing Digital Marketing for Media by Annelise Larson
Everyone needs a digital strategy
To be fair, everyone has needed a digital strategy for their film, web series, television show or any creative work for a very long time now. But COVID-19 has made this more obvious than ever before.
More time and attention is now spent online; more people understand how to watch a livestream or get video on demand; and more filmmakers and creators are putting their work online.
This is a time of great opportunity, but also great competition. To stand out, you really need an edge: strategic thinking grounded in an understanding of specific audiences and an entrepreneurial approach. AKA, you need to become a storypreneur.
The power of audience-led strategic thinking
The great opportunity of the internet is that it gives filmmakers and other creatives so many tools to better understand and connect with their audience.
Your audience can help spread the word, pay for your creative work and help you achieve many other amazing things. Your audience is specific and the more you can understand what they care about and where they spend their time and attention, the greater your chance of success. Research them. Find them. Lurk and learn from them. This is the basis of your digital strategy.
Don’t know how to start? Well you’re in luck.
Storypreneur training from Annelise Larson and NSI
For a number of years I ran an online course called Becoming a Storypreneur for filmmakers and other media storytellers from Canada and Europe. It was intense. It was expensive. And it didn’t reach enough people.
Inspired by this course, I am excited to launch a webinar series in partnership with the National Screen Institute. It includes eight lessons, the first four of which were just released.
Half of the profits from this online course will go to NSI to help support their important training initiatives.