New look for National Screen Institute has commitment to underrepresented storytellers at its heart

National Screen Institute logo

Rachel Young

Outreach and Engagement Lead

For over 35 years, the National Screen Institute has supported storytellers across Canada to change the world through the power of story. Today, we officially unveil a new brand and website to celebrate a renewed commitment to nurture the voices of underrepresented content creators and the stories they share.

The rebrand – the first in decades – reflects the true spirit of the work being done at the National Screen Institute. With 81% of our participants and alumni from underrepresented communities, it’s vital that our internal values and external voice align.

“We have opened our hearts to better understand how National Screen Institute training and mentoring programs contribute to the advancement of equity,” says Joy Loewen, CEO. “The rebrand and new website are one of many steps we’re taking to support storytellers to create a more culturally equitable world.”

The National Screen Institute also has a new vision, mission and set of values which solidified a period of transformative change.

“We plan to fulfill our mission through a lens of greater inclusion and representation and deepen our commitment to truth and reconciliation,” says Joy. “The journey that brought us here is the result of a staff-led planning process. We committed to invest time and resources to engage in equity, diversity and inclusion training which helped us see how we can be agents of change through supporting storytellers.”

“After two years of intensive work with the Manitoba design studio, Manoverboard, and led by our director of operations, Liz Hover – we were able to transform our values and ideas into the new brand you see today.”

The brand identity supports our story that there is room in the circle for everyone at the National Screen Institute. The colours reflect the vibrancy, creativity and diversity of creators in Canada. The smaller circles cradle the larger circle, mirroring the sustaining support of our community. The resulting ‘eye’ tips to the side, representing the unique viewpoints of our faculty, alumni and storytellers, and the perspective they offer the world.

Alongside the rebrand, we are debuting the redeveloped nsi-canada.ca, a mobile-responsive, experience-first website designed to put our vision, mission, impact and values at the forefront.

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About the National Screen Institute – Canada (NSI)

Propelled by a visionary network of donors, private and public organizations, board members and staff, the National Screen Institute supports creators from across Canada to tell unforgettable stories. Through industry-informed training and mentoring in film, television and digital media, students and alumni find their voice and place on the global stage, inspiring us to shape a better world.

We are committed to training participants from a diverse community of voices including Black, Indigenous, People of Colour, women, lesbian, gay, bisexual, transgender, queer or questioning and two-spirit (LGBTQ2S+), people with disabilities, those outside large urban centres, those from regional and remote areas and various religious groups.

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Rachel Young, Outreach and Engagement Lead


The National Screen Institute is supported by: Core Funders: Manitoba Sport, Culture and Heritage, the City of Winnipeg through the Winnipeg Arts Council; Benefactors: TELUSTelefilm Canada; Patron: CBC; Builders: APTNBell Media; Indigenous Training Programs Partner: Directors Guild of Canada; Strategic Sponsors: Manitoba Film & MusicRBC Emerging Artists Projectdocumentary ChannelCBC GemCentre for Aboriginal Human Resource Development (CAHRD)Indigenous Screen Office (ISO)Canada Media Fund (CMF)The Winnipeg Foundation, Super Channel; Industry Partner: National Film Board of Canada; Friends: StantecWilliam F. White InternationalCompany 3.