Business for Producers

Expand your producing skills and receive customized, expert training to develop and pitch your project.

Program status:

Training has concluded


Are you a woman on the producing path? Do you work in business affairs, or as a production manager or coordinator? Are you an emerging producer or associate producer who wants to add more fuel to their fire?

NSI Business for Producers – Atlantic Women’s Edition is designed to foster the growth of women producing professionals in the Atlantic provinces, as well as enrich the region’s production community, and its position across Canada and globally.

During this six-week, part-time online training program, six women* will build on essential producing skills, including preparing a pitch package for a current project in development. The curriculum will be customized to fit the needs of each producer, with training from regional and national industry professionals, advisors and business experts.

At a glance

  • Applications open: January 31, 2022
  • Application deadline: February 21 at 4 p.m. AST
  • Selected participants notified: March 2, 2022
  • All other applicants notified: March 6
  • Online training sessions: March 23 to April 28

Key information

Program dates
March to April 2022
Part-time, online
$50 non-refundable application fee; $250 tuition (payment plan available)

This training is for you if:

  • You’re a woman producer living in New Brunswick, Newfoundland and Labrador, Nova Scotia or Prince Edward Island committed to developing your career in producing
  • You have one on-screen producing credit OR demonstrated experience in production, business affairs, legal, marketing, distribution or development
  • You possess the rights to a scripted project currently in development
  • You want to gain practical, pitching and producing experience while building your professional network
  • You’re a Canadian citizen or permanent resident living in Canada, aged 18 or over
  • You agree not to participate in another initiative, or have inflexible commitments, that prevent you from fully engaging in this program

Program phases

Training sessions (March 23 to April 28, 2022)

So what makes this program different?

NSI Business for Producers – Atlantic Women’s Edition will take a small group of participants (six max.) through 12 to 15 online sessions. These will take place as 75 minute to two hour ‘lunch and learn’ style sessions, held twice weekly on Wednesdays and Thursdays, for six weeks. You can expect interactive group discussions, presentations, relevant case studies, masterclasses and one-on-one consultations.

The one-on-one sessions will be with a content development and pitch consultant to prepare your pitch. The program culminates in an online forum where participants will pitch their projects to a panel of industry experts for their feedback.

Session topics may include:

  • Role of the producer
  • Pitching and packaging a project
  • Process of development and working with your team
  • Business affairs / contracts
  • Labour and employment law
  • Fundamentals of running a workplace under COVID-19 rules
  • Building and managing a production team (working with unions and guilds and receiving an outline of the production process)
  • Production financing (understanding tax credits, finance structures, cash flows, waterfalls and private financing)
  • Production case studies through a producer’s lens
  • Sales and distribution

Program phases

*Our commitment to underrepresented voices

The National Screen Institute is committed to training participants from a diverse community of voices including Black, Indigenous, People of Colour, women, lesbian, gay, bisexual, transgender, queer or questioning and two-spirit (LGBTQ2S+), people with disabilities, those outside large urban centres, those from regional and remote areas, and various religious groups.


Please review the FAQ below. Program manager Amy Reitsma ( is happy to answer any further questions about the application process or training, or to discuss any concerns regarding application or tuition fee.

Frequently asked questions

Meet the faculty


Jan Miller

Consultant, Co-Founder

Jan Miller is an international consultant and trainer specializing in film and television co-production and co-venturing


Amy Reitsma

Program Manager

Amy Reitsma is an actor by trade who cares deeply about the film and television arts.

Associate faculty

Meet the students


Program Partners

canada-media-fund CMF Telefilm Canada Newfoundland-and-Labrador-Film-Development Film-PEI New Brunswick Logo Atlantic Canada's Opportunities Agency Nova Scotia Business Inc. entertainment-partners Toronto International Film Festival manitoba-government Winnipeg Arts Council
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