Web series and corporate sponsorship – how the US is making it work

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We’re shy. We Canadians, I mean. We’re not lacking in pride. We’re a proud nation but we tend to shy away from the showy flashy braggy big-shotty approach like our cousins to the south. We like to think we’re above

Foo Fighters engage their audience through video contest

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Ten directors work on videos for Foo Fighters: a great example of getting your audience involved in your products.

Kellie Ann Benz looks at building your online presence

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Let’s say you’ve finessed your good idea into a polished script. You’re getting buy-in from people around you. This project looks like it’s going to go ahead. You start thinking cast, keys, location and of course, solving the mystery of

Sheri Candler tells us the top 5 ways to fail at crowdfunding

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Film marketing guru Sheri Candler has written an interesting piece on her blog about crowdfunding mistakes. It’s a must-read for filmmakers and other users of crowdfunding. Sheri begins her post … “I am prompted to write this post because I

Audio interview with Sheri Candler

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Film marketing and publicity guru Sheri Candler has some strong advice for people hoping to make their career in film.

Video: New models of film marketing, finance and distribution in the digital era (3)

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Jon Reiss talks about the importance of rights issues in the digital space including streaming video.

Video: New models of film marketing, finance and distribution in the digital era (2)

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David Geertz talks about his crowdfunding platform the Biracy Project.

Marketing and distributing your film – why you should create a crew position to handle this work

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In his book Think Outside the Box Office filmmaker Jon Reiss introduces the idea of a new crew position: Producer of marketing and distribution. If you haven’t had a chance to pick up a copy of Jon’s book, check out

Video: New models of film marketing, finance and distribution in the digital era (1)

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Three experts from the international film community discuss new ways to connect an audience to your film.

Kris Booth on social media and funding his feature with pocket change

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In the final part of our series looking at filmmaking and social media, Erica Glasier talks to NSI grad Kris Booth about his innovative fundraising methods.

Filmmaker Melissa Pierce talks about using social media to make Life in Perpetual Beta

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In the second of a three-part series on social media and filmmaking, Erica Glasier talks to Melissa Pierce about her film Life in Perpetual Beta.

Ad Lane, Indywood Films talks about funding his zombie movie using crowdfunding

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In part one of a three-part series, Erica Glasier talks to Ad Lane, a filmmaker using crowdfunding to help get his film made.