Presented in partnership with Storypreneurs Unite
Registration is open. Participants can sign up for the course at any time of the year.
What is Digital Marketing for Media?
Digital Marketing for Media is an eight-part online course designed to help creators find and engage an audience for their projects.
The sessions are pre-recorded and include homework exercises. Each individual session is $25 or you can purchase the first four as part of a discount bundle for $85 (prices are in US dollars and include GST.)
Webinar 1 – Starting with WHY & WHO
Learn how to set goals for yourself, your brand/company and your project, and gain insight into the digital audience and how to research and define your specific target markets.
Webinar 2 – Understanding the Bigger Picture
Learn tools like P.E.S.T., S.W.O.T. and analysis and competitive research to help understand the bigger landscape for your media property and to communicate what makes it unique in language that better attracts investment, talent, partners and other opportunities.
Webinar 3 – Search & Discoverability
Learn about search engines and what discoverability means in this context. Learn how to dramatically increase the chances of your project getting found online through semantic search engine optimization (SSEO) and other tactics, and how to tap into the power of language and data provided by online search tools.
Webinar 4 – Social Media, Engagement & Story
Learn how to be more strategic about your project’s social media presence and how to use your social storytelling skills to grow and engage your audience.
Coming December 2020
- Webinar 5 – Other Ways to Promote & Engage
- Webinar 6 – The Digital Economy & Your Story
- Webinar 7 – Understanding the Story in the Data
- Webinar 8 – Putting It All Together
The course is created and delivered by Annelise Larson, a digital strategist and former filmmaker. Read more about Annelise.
How much does it cost?
- Each individual session is $25 or you can purchase the first four as part of a discount bundle for $85 (prices are in US dollars and include GST.) There is no registration fee.
When does it take place?
The course is available right now and participants can register throughout the year. Because the sessions are pre-recorded and available online you can learn at your own pace, at a time that best suits your schedule.