Digital Marketing for Media Faculty

Presented in partnership with Storypreneurs Unite

Annelise Larson, Presenter

Annelise-Larson

Annelise Larson is a digital strategist and former filmmaker who has been teaching filmmakers and other screen media storytellers how to make the most of the digital opportunity for over 10 years. Her students have learned about crowdfunding, digital discoverability and distribution, online engagement and audience development, data analysis, digital marketing plans and much, much more.

As an independent producer, Annelise trained at the Canadian Film Centre (Producer’s Lab) and Banff Centre for the Arts (Electronic and Film Media). Since 1995 she has been working in the field of online marketing and has always been an avid gamer and consumer of digital content.

She works extensively with government organizations and production companies in the film, television and interactive industries in North America. Her focus is helping content creators and storytellers to use the power of online language and data to define, find, attract and engage their audiences and work toward strategic and sustainable digital business models.

She has sat on the Interactive Fund jury for BC Film + Media, the Experimental Stream jury for CMF, has taught across the Canada on behalf of such organizations as Telefilm Canada, the Canadian Film Centre, Women in Film, and the National Screen Institute, and is a highly sought after speaker for media festivals and conferences.

Annelise has developed and implemented marketing strategies and gathered and analyzed online data for digital and screen media products as diverse as social TV apps, transmedia experiences, web series, feature films, television series and production companies.

She has worked with over 30 filmmaking teams as an instructor or digital marketing expert for the Telefilm Talent to Watch Program. Her podcast STORY+AUDIENCE with writer Jill Golick can be found on all major podcasting platforms.