Are you looking for the tools and techniques you need to make content creation a career?
The TikTok Accelerator for Indigenous Creators, presented by the National Screen Institute, will provide up to 40 Indigenous creators with customized, hands-on online training to succeed on TikTok and beyond.
Taught by industry experts, TikTok creators and members of the TikTok team, you’ll learn how to maximize TikTok to grow your community, develop a series of videos and share your unique stories in a safe and respectful online space.
This program edition was developed by the National Screen Institute and TikTok with curriculum guidance from Indigenous content creator Sherry Mckay (@sherry.mckay).
At a glance
Selected participants notified: week of October 10, 2022
Training dates: October 24 to December 2, 2022, twice weekly on Tuesdays and Thursdays
October to December 2022
There is no application fee or tuition cost
This training is for you if:
You are currently on TikTok and want to grow your presence
You are eager to learn the skills and tools to best tell your stories
You want to learn how to collaborate with brands
You want to develop long-lasting relationships with experts and peers
You can commit the necessary time to complete the training
To be eligible you must:
Be a Canadian citizen or permanent resident living in Canada, aged 18 or over
Be an Indigenous person: someone who is First Nation, Métis or Inuit
Currently be on TikTok, using a Creator account, be active on the platform, with a minimum of four public posts in the last 30 days
Training is part-time and includes a total of 12 sessions (two 90-minute online sessions per week over six weeks) on topics such as:
TikTok best practices (building community, using analytics, TikTok LIVE)
Career building (goal setting, content planning, building out a team, working with brands)
Digital wellbeing (community management, safety)
Our commitment to underrepresented voices
The National Screen Institute is committed to training participants from a diverse community of voices including Black, Indigenous, People of Colour, women, lesbian, gay, bisexual, transgender, queer or questioning and two-spirit (LGBTQ2S+), people with disabilities, those outside large urban centres, those from regional and remote areas, and various religious groups.
Please review the FAQ below. Program manager Sarah Simpson-Yellowquill (email@example.com) is happy to answer any further questions about the application process or training.
Frequently asked questions
This is a part-time, online program that runs for six weeks. Two 90-minute sessions will be scheduled each week on Tuesdays and Thursdays from 11 a.m. to 12:30 p.m. CT, in addition to homework assignments.
You must attend all sessions and set aside personal time to work on the assignments.
You’ll need to provide your contact details and tell us a bit about yourself and your TikTok content. The application form also includes some optional personal questions such as your pronouns and date of birth.
A selection committee of screen industry professionals, Indigenous TikTok creators and the TikTok team will review applications and choose participants.
We are looking for strong, creative applicants who are:
Passionate about storytelling and sharing their unique perspective on TikTok
Invested in growing a career as a content creator
Can commit to attending all of the program sessions
No. We welcome all eligible Indigenous TikTok creators no matter their number of followers.
The relationship between the applicant and the National Screen Institute shall not be considered a partnership or joint venture. The applicant shall not have the right to incur any debts or make any financial commitments on behalf of the National Screen Institute.
Meet the faculty
Sherry Mckay is an Ojibway Anishinabe creator from Treaty 1 Territory. Born and raised in Winnipeg, Manitoba and band member of Sakgeeng First Nation.
Her birth father originates from Sandy Bay Ojibway First Nation.
She’s a proud mother of four and credits her role as a mother to her perseverance and ambition.
Her childhood dream was to become a police officer and fight on behalf of her Indigenous community on social issues regarding systemic racism and racial profiling. When in a university police prep course she discovered her passion for policing was driven by the desire to help her Indigenous community and not to reprimand or punish.
She discovered a way to share important messages and engage in education and discussions regarding Indigenous issues such as MMIWG2S, systemic racism and cultural appropriation.
It was through media she noticed a shift where Indigenous people can share and educate.
Her short period at Red River College’s creative communications program gave her the necessary skills to start her journey into media production. Her focus is to assert Indigenous representation in media and film.
TikTok is where she has had the biggest impact on her journey. She plans to use her platform to further amplify the voices of Indigenous people and People of Colour
Her future aspirations are to write and direct her own movie and sitcom series with an Indigenous focus.
Her content consists of Indigenous comedy, awareness and stereotypes.
Sherry acknowledges non-Indigenous allyship on and off social media and gives thanks and appreciation to anyone who stands in solidarity with Indigenous people.
Manager, Programs & Development
As manager of programs and development, Sarah works across many of the National Screen Institute’s programs, helps run the day-to-day activities of CBC New Indigenous Voices and provides production and mentorship support for NSI New Northern Voices.
As program manager, Sarah works across many of the National Screen Institute’s programs, helps run the day-to-day activities of CBC New Indigenous Voices and provides production and mentorship support for NSI New Northern Voices.
Sarah is a multi-talented Indigenous woman, born and raised on Treaty 1 Territory, (Winnipeg, Manitoba) and registered to Long Plain First Nation. She is a filmmaker with extensive experience who is dedicated to her craft and has made multiple short films that have screened at North American festivals. She strives to create stories and to help others share their stories through the medium of filmmaking.
Sarah went from thinking filmmaking could only be a hobby to making it a full-time career for herself: as a production manager for various productions and working at the National Screen Institute.
She is also co-chair of the board of directors for WNDX Festival of Moving Images and chair of Winnipeg Film Group.